Having worked as an application developer for over 5 years now, I’ve noticed how, generally, there’s a lack of motivation and incentive to build robust, correct, secure and fast application software. While I’m fortunate that my team at GoDaddy does focus on these aspects, right from the design phase, it’s doesn’t apply to all. Furthermore, the higher a developer works in the application stack, the smaller the chance that they invest their time and effort into imbibing these characteristics into their code.